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Ask Mel

Clear judgement on where AI belongs in your business.

Mel Iverach, Ask Mel, Bathurst
I'm Mel. I spent twenty-five years making large, complex systems work for the people using them. Now I design and build AI systems for established businesses, so your technology finally makes the business easier to run.

I.T. was supposed to make work easier

But now you have a subscription for everything. The monthly fees keep increasing, your margins are shrinking, and your day hasn't improved.

That's why I do what I do. I look at your business as a whole system, find the places where AI can create real leverage, and work with you to make changes that stick.

I've built these systems, bought them, and cleaned up after them.

I've spent my twenty-five year career in and around technology, leading large-scale transformation programs and a $600 million technology portfolio. Which mostly means I have seen every way a system can be sold well and run badly.

That's why I can tell you which problem is worth fixing first, and how to best do that within your business. And as a Claude Certified Architect, I can build the systems myself.

It starts with a conversation.

Tell me about your business, why you do what you do, and what you want work to look like. I listen for where the bottlenecks are, where your current tools might not be working as well as they should, and where AI could earn its place as a part of your business.

At the end of our call you get a straight recommendation: what is worth building, what to leave alone, and where to start. That conversation is free, always. If you decide to move forward, I'll send you clear proposals in writing before anything starts.

Whilst I'm always happy to have a chat, I do my best work with established operators who are ready to move forward on transforming their businesses and getting their lives back.

Want to know if AI belongs in your business? Just Ask Mel.

Thirty minutes, free, over video or a coffee in Bathurst. Worst case, you get an honest outside view of your business. Best case, we find where AI actually pays off.

Book a free chat